Actually Selling Real Property in Hawaii is an art.  The property must show well and help potential Buyers use their imaginations as they walk through it.  They have to see themselves in the home in order to create an emotional attachment to it.  On top of this, the home must also be priced correctly.  Any Real Estate Agent can come to your home and tell you what you want to hear, but the fact is that a home that is priced too high when it enters the market, will lose the initial "POP" and "EXCITEMENT" of a properly priced home.  This will end up costing the Seller Thousands of Dollars later in lower offers.  We actually hear potential buyers say things like,"They dropped the price, I wonder how more they will drop it?" 

Here are some things that do NOT set Market Value.  The Price the seller paid for the home, the amount of money the seller wants to make on the sale of their home, the seller's Pride in Ownership or what the seller thinks the home is worth. 

The only thing that can set the Market Value of a Home is when there is a Meeting of the Minds and the Potential Buyer Offers a Price and the Seller Accepts the Offer to Sell.  This mutually agreed upon Price is the Market Value.

It is in Your and Our Best Interest to get the Best Price Possible for your home in today's market.  When we take a listing, we take it to sell it.  We will pull sales of homes that are very much like yours, and determine the "Center Point Price" of all of these homes.  We will then Suggest a Listing Price Based on These Numbers.  It is best to use factual data when setting a List Price for a home.

Here is a list of what our Seller Clients can expect from us...          

• Help you set a listing price so your home will sell in today's market.
• Place “For Sale” sign on property.
•                  Photograph the property.
•       Place lockbox at property.
•       Prepare pdf Slide Show “Walking Tour” of property.
•       Prepare and input listing profile to Multiple Listing Service (MLS) and all other internet listing accounts.
•       Notify our premier sales force of the new listing via email blast (2500 Agents from most of Oahu’s Real Estate Companies).
•       Submit “Sunday Advertisement” to HNA for Sunday five week run.
•       Assist Client with mandatory “Seller's Real Property Disclosure Statement”.
•       Prepare Full-Color Fact Sheet of Property.
•       Schedule Open House for next Sunday 2:00 pm to 5:00 pm
•       Scan profiles in personal database for potential client matches
•       Send “JUST LISTED” post cards and/or emails to all target buyers.
•       Schedule Broker's Open House for our fellow professionals.
•       Submit “OPEN HOUSE Advertisement” to HNA. (If needed)
•       Scan Buyer's profiles in MLS system for potential matches (Reverse Prospecting).
•       Monitor e-mail daily for information requests from public or professionals.
•       Compile showing agent's and public’s feedback for your review.
•       Submit and post your listing on all internet sights we advertise with.
•       Conduct “OPEN HOUSE” 2:00 p.m. -5:00 p.m. on selected Sunday afternoons.
•       Solicit, by phone, all agents who have shown property and compile results.
•       Solicit, by phone, all buyers who have viewed property and compile results.
•       Monitor e-mail daily for information requests from public or professionals.
•       Present all offers to you as they arrive.
•       Prepare counter offers/acceptance paperwork for your signatures.
•       Walk you through & fully explain all contracts and what they mean to you. 

Open escrow to start closing process (when applicable).

•      Schedule all inspections you are responsible for
•      Organize all paperwork and submit to escrow
•             Ensure buyer compliance to Purchase Contract and any Addendums
•       Work to close on time
•       Close escrow, transfer keys
•       Assist you with any post closing obligations or needs